Channel of Distribution Matching

CHANNEL MATCHUP Directions: Match the definitions in the left column with the terms in the right column. Write your answers in the blanks provided. _____ 1. Channels of distribution that involve the use A. Agent of intermediaries B. Direct channel _____ 2. Channel used to reach small retailers; of distribution producer gives up selling responsibilities C. Industrial goods _____ 3. Most common route for industrial goods D. Consumer _____ 4. Grower, provider, or manufacturer of goods or services E. Channel of distribution _____ 5. Industrial goods channel used for items with low F. Intermediary unit prices; producer gives up selling responsibilities G. Producer _____ 6. Path straight from producer to consumer or H. Indirect channels industrial user of distribution _____ 7. Path a good or service takes from producer to I. Industrial user consumer or industrial user J. Retailer _____ 8. Items that will be consumed by the industrial user K. Wholesaler _____ 9. Channel used to reach large retailers; L. Consumer goods producer maintains selling responsibilities M. Industrial distributor _____10. Business that buys goods/materials/services used to N. Producer to make other goods or in the operation of the business industrial user _____11. Most common channel for consumer goods O. Producer to retailer _____12. Intermediary that assists in the sale of goods to consumer and services from producer to wholesaler P. Producer to wholesaler _____13. Intermediary that functions much the same as to retailer to consumer wholesalers do for consumer goods Q. Producer to agent to user _____14. Industrial goods channel used for items with high R. Producer to agent to unit prices; producer gives up selling responsibilities wholesaler to retailer to consumer _____15. Business or person who helps move goods and services from the producer to the consumer S. Producer to agent to retailer to consumer _____16. Business that purchases goods and sells them to consumers T. Producer to agent to industrial distributor _____17. Person who uses goods and services to user _____18. Items that will be used by ultimate consumers _____19. Channel used to reach large retailers; producer gives up selling responsibilities _____20. Business that purchases goods and sells them to retailers LAP -CM-003-CS ©2021, MBA Research and Curriculum Center® Channel It 1