Primary research is where you have done the research yourself.
Things like your own shopping experiences, your mystery shopper activity and your survey.
 
Secondary research is where you have found information completed by others such as online reviews, news articles etc.
 
 
You need to refer to both in your conclusion to reach the higher mark bands

Read this carefully and then complete the tasks on the final slide

The bullet points below help you remember what to include in your final conclusion.

Quote here some examples from the conclusion that refer directly to collected information.

Is there direct reference to Primary and Secondary research?

Is there a mention of validity of responses?

Now use this same approach to consider what you have found out about Tesco and write your own conclusion based on the evidence you have found. Use the Google Doc in Classroom called Unit 1 - Conclusion.

Does the conclusion compare findings of both primary and secondary information?

38 Retail Business Unit 1 Customer Experience AC3.4 Draw conclusions from research The nal assessment criteria within unit 1 focuses on drawing conclusions from research ndings. Conclusions should be supported and based on the ndings from both secondary and primary research. Also, when drawing conclusions consider the validity of the information collected ( validity is assessed in